Sponsorship & Advertising Opportunities · 2026
Breaking News · Smart Politics · Responsive Audience
We actively mail 38,000 of our 60,000+ opted-in subscribers to keep engagement high — with advertiser interest, we can scale sends to our full list.
A Message from the Editor
The National Memo is a daily e-mail newsletter — a brief, sharp, sophisticated survey of the news with savvy commentary and smart analysis. We deliver to information-hungry subscribers who are socially active, politically engaged, prosperous, and responsive to your message.
Unlike many political publications, we speak from the American mainstream. While others address narrow, limited audiences, we speak to thousands of subscribers across the country: the influencers as well as the consumers and voters whom they hope to influence — the same people you need to reach.
We're read inside the Beltway and every other zip code, too. And we have credibility, as early adopters of the newsletter format and as seasoned journalists in other media. The Washington Post has praised us, The Chicago Tribune has excerpted us — and we've been endorsed by Joe Scarborough, Paul Begala, Jonathan Alter, and many more top media figures.
Every day, we offer top stories from around the world and around the web, plus timely, penetrating opinion from writers including Jared Bernstein, Mary C. Curtis, Paul Krugman, Dean Baker, and Harry Litman.
Joe Conason
Editor-in-Chief, The National Memo
Top stories from around the world and around the web, delivered fresh every morning, Monday through Friday.
Timely, penetrating opinion from Jared Bernstein, Mary C. Curtis, Paul Krugman, Dean Baker, Harry Litman, and regular analysis from Editor-in-Chief Joe Conason.
We've secured exclusive interviews with former President Bill Clinton, Senator Al Franken, pollster Frank Luntz, and other major figures across the political spectrum.
In-depth coverage of Social Security, finance and banking, Medicare, and health — written by seasoned journalists and policy experts.
Praised by The Washington Post, excerpted by The Chicago Tribune, endorsed by Joe Scarborough, Paul Begala, Jonathan Alter, and many more top media figures.
Current Send Performance
All metrics sourced from Klaviyo campaign data, 90-day rolling average through June 2026. Industry benchmarks from Klaviyo 2025 Email Benchmarks Report.
| Metric | Our Numbers | Industry Benchmark | Why It Matters |
|---|---|---|---|
| Average Open Rate | 52% 90-day verified avg. |
~22% News/Media |
More than twice as many readers actually see your placement compared to a typical newsletter buy. |
| Unique Opens / Issue | ~16,000 real human opens per send |
Varies | Guaranteed engaged impressions — not inflated list counts or bot traffic. |
| Delivery Rate | 99.7% inbox placement rate |
~95% | A clean, permission-based list. Your placement reaches inboxes, not spam folders. |
| Send Frequency | Daily Monday – Friday |
— | Consistent daily presence builds brand recognition. Single-day, weekly, and monthly packages available. |
| Active Subscribers | 38,164 opted-in, engaged subscribers |
— | Growing organically. Every subscriber actively requested the newsletter. |
| Total Owned List | 60,000+ opted-in subscribers |
— | Our full list is kept in reserve to protect deliverability. Available for scaled or category-exclusive sponsorships on request. |
All metrics sourced from Klaviyo campaign data, 90-day rolling average through June 2026. Industry benchmarks from Klaviyo 2025 Email Benchmarks Report.
Who Reads the Memo
Our subscribers are among the most educated, prosperous, and civically engaged audiences in American media — proven by data, not assumption.
Gender
Age Distribution
Education & Career
Household Income
96% Are Frequent Voters
Civic Activities
Donors & Activists
Top Issues
Investment Portfolio
Investment Behavior
Investment Products Owned
Environmental Consumers
What They're Saying
National Memo is a vital resource for anyone who wants to know what the hell is going on in politics.
Hard news with a progressive flair — a must read for thought leaders on all sides of the political spectrum.
Packages & Pricing
Reach our entire list or a carefully targeted selection. Every option puts your message in front of active, engaged, prosperous readers.
Display Placement
One sponsored placement in a single Morning Memo issue. Includes logo, 50-word message, and a single call-to-action link. Ideal for event-specific promotions or first-time advertisers.
Weekly Sponsorship
Full week of Morning Memo sponsorship, Monday–Friday. One placement per issue, consistent branding across all five sends. Best for campaigns that benefit from repetition and audience recognition.
Monthly Partner
Full month of exclusive category sponsorship. One advertiser per category per month — you own your vertical for the entire run. Ideal for advocacy organizations, financial services, and healthcare brands.
Native / Advertorial
Sponsored content integrated into the daily newsletter in editorial style. Your message, written to feel at home alongside our journalism. High impact for advocacy, issue campaigns, and brand storytelling. Subject to editorial review.
Dedicated Send
A standalone email sent to our full subscriber list on your behalf — delivered under The National Memo's trusted nameplate. Your copy, your message, our credibility. Full list or targeted segment. All content subject to editorial approval.
Annual Partnership
Annual packages, targeted audience segments, multi-channel integrations, and co-branded content available for mission-aligned partners. Pricing on request.
Creative Guidelines
Display Unit Specs
Leaderboard: 728 × 90px
Medium Rectangle: 300 × 250px
Custom sizes: available on request
Logo: PNG or SVG, max 300px wide
Body copy: 40–60 words
CTA link: one required
Dedicated Send Specs
Creative: provided by advertiser or written by NM team
Subject line: provided or co-developed
CTA: single primary CTA required
HTML template: matched to Morning Memo design
Targeting: full list or approved segment
Lead Times
Single / weekly display: 5 business days
Native / advertorial: 7 business days
Monthly package: 10 business days
Dedicated send: 10 business days + approval
Annual partnership: 2–3 weeks to onboard
Get In Touch
To learn more about advertising opportunities, audience targeting, or to request a rate card, reach out directly.
Our audience votes, donates, volunteers, and acts. With a 52% open rate — more than double the industry average — your message actually gets seen. We currently mail to 38,000 highly engaged subscribers, with our full list of 60,000+ available to scale into for the right partnership. Let's talk about what that can mean for your organization.
Request a Rate Card